Monday, November 12, 2012

Logo round-up: October 2012


The new logos for Wendy's, Univision and AIG stand among the October rebrands. But there were plenty of other notable new logos launched last month around the world.

If you feel there's something significant missing, feel free to post a comment about it below.


PlusUltra Seguros
PlusUltra Seguros
Spanish insurance company.
Launched: October 1, 2012
The Branding Source

JA Resorts & HotelsJA Resorts & Hotels
JA Resorts & Hotels
Dubaian luxury hotel chain.
Created by: Interbrand
Launched: October 1, 2012
The Branding Source

Ural Bank for Reconstruction and DevelopmentUral Bank for Reconstruction and Development
Ural Bank for Reconstruction and Development
A Russian bank.
Created by: Mildberry
Revealed: October 1, 2012
The Branding Source

Chivas RegalChivas Regal
Chivas Regal
Marketing identity for a leading brand of Scotch whisky.
Created by: SomeOne
The Branding Source

KORA
KORA
Danish government research institute.
Created by: Mega Design
The Branding Source

Initiative FranceInitiative France
Initiative France
French small business lending organisation.
Created by: Fondamenti
The Branding Source
Initiative France (archive)
Initiative France pdf (archive)

EnactusEnactus
Enactus
International business education network, previously known as SIFE.
Brand New
Enactus (archive)

AnesvadAnesvad
Anesvad
Spanish organisation for social development and healthcare.
Created by: Ros y Etcétera
Brandemia

AIGAIG
AIG
International insurance corporation.
Revealed: October 2
The Branding Source

MECMEC
MEC
International media and communications agency.
Created by: Lambie-Nairn
The Branding Source

MyCallMyCall
MyCall
Norwegian pay-as-you-go telephony provider, previously known as Lebara Mobile.
Created by: BrandLab Oslo
Launched: October 3, 2012
The Branding Source

SkalaSkala
Skala
Norwegian food industry equipment company, previously known as Landteknikk.
Created by: Grid Design
Launched: October 
The Branding Source

Institute of Cancer ResearchInstitute of Cancer Research
Institute of Cancer Research
Created by: Saffron Brand Consultants
Launched: October
Institute of Cancer Research (archive)
Design Week
Third Sector

WartaWarta
Warta
Polish insurance company.
Created by: Mamastudio
Revealed and launched: October 9
Warta (archive)
Press release (archive)

Better Food Foundation
Better Food Foundation
Jamie Oliver's food charity.
Created by: Pearlfisher
Creative Review
The Drum
Dexigner

Fédération Française de NatationFédération Française de Natation
Fédération Française de Natation
The French swimming federation.
Created by: Graphèmes
Actulogo

CoreBrand
CoreBrand
Created by: CoreBrand
PRWeb

QNBN
QNBN
Qatari National Broadband Network.
Created by: Wolff Olins
Revealed: October 10
The Branding Source

WendyWendy
Wendy's
Major American restaurant chain.
Revealed: October 11
Launched: Scheduled for March 2013
Press release (archive)
Brand New
AP

Business Software AllianceBusiness Software Alliance
Business Software Alliance
Trade group for software makers.
Revealed: October 11
Business Software Alliance (archive)

BSVÖBSVÖ
BSVÖ
Austrian organisation for the blind and visually impaired.
BSVÖ (archive)

The MICAMThe MICAM
The MICAM
Italian footwear convention.
Created by: Robilant Associati
Robilant Associati (archive)
Robilant Associati pdf (archive)
Sfilate

DTGDTG
DTG
Dutch telephone directory.
Created by: VBAT
Revealed: October
Launched: October 15
The Branding Source

Gorky ParkGorky Park
Gorky Park
Russian amusement park.
Created by: Studiya Artemiya Lebedeva
The Branding Source

Surname & Surname
Surname & Surname
UK communications agency.
Created by: NB Studio
BP&O
Design Week

Retirement Living TV
Retirement Living TV
A small American cable TV channel.
Revealed: October 15, 2012
Launched: November 1, 2012
PRNewswire
Multichannel News

UnivisionUnivision
Univision
The largest Hispanic TV network in the United States.
Created by: Wolff Olins
Revealed: October 17
Launched: January 1, 2013 (scheduled)
The Branding Source
Brand New
Univision press release (archive)
Previous logo designed by Chermayeff & Geismar, circa early 90s

WexlerWexler
Wexler
Russian manufacturer of table computers.
Created by: Depot WPF
The Branding Source

Life Financial GroupLife Financial Group
Life Financial Group
Russian bank holding company.
Created by: AIC
The Branding Source

Polish Council of Shopping CentresPolish Council of Shopping Centres
Polish Council of Shopping Centres
Polish trade organisation.
Created by: Diagram Brand Design
Launched: October 2012
The Branding Source

Palladium Hotel Group
Palladium Hotel Group
Palladium Hotel Group (archive)

Adopt a Better Way
Adopt a Better Way
UK adoption reform lobbying group.
Created by: Lambie-Nairn
Design Week
Marketing Week
Lambie-Nairn (archive)
Lambie-Nairn pdf

NicoxNicox
Nicox
French pharmaceutical company.
Revealed: October 22, 2012
The Branding Source

Heidelberg University
Heidelberg University
Created by: KMS Team
Design guide (archive)
Corporate identity portal

GjensidigeGjensidige
Gjensidige
A major Norwegian insurance company.
Created by: Dinamo Design
Revealed: October 24
Launched: December (scheduled)
The Branding Source
Previous logo introduced in 2005.

Weve
Weve
A joint venture between UK mobile telecom operators to operate mobile marketing and mobile wallet services.
Created by: SomeOne
Revealed: October 25
Design Week
MarketingWeek
Brand New

WEX Inc.WEX Inc.
WEX Inc.
Formerly Wright Express.
Revealed and launched: October 25, 2012
Press release (archive)
Bangor Daily News
Portland Press Herald

Dallas (tourism)Dallas (tourism)
Dallas
City promotion branding.
Revealed: October 26, 2012
The Branding Source

National Rugby LeagueNational Rugby League
National Rugby League
Brand New

CBS RealityCBS Reality
CBS Reality, CBS Drama, CBS Action and CBS Europa
New thematic TV channels due to launch in several European countries.
Revealed: Late October
Launched: December 3 (scheduled)

Royal BruneiRoyal Brunei
Royal Brunei
The national airline of Brunei.
Revealed: October 30, 2012
The Branding Source
Previous logo introduced in the mid-80s.

ActavisActavis
Actavis
Generic pharmaceutical company.
Created by: Lippincott
Revealed: October 31, 2012
The Branding Source

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