Schincariol, a major Brazilian brewery company, announced yesterday, November 12, that it would change its name to Brasil Kirin, following its acquisition by the Japanese Kirin group last year. The new name was announced at a company event with 2000 employees and is strictly a change of corporate identity, all consumer brands remain unchanged.
The new logo combines Kirin's wordmark with the word "Brasil" in the same typeface and an icon of colourful shapes that can also be used as patterns.
A brand consultancy with the un-Googleable name 2 ½ and Lew´Lara\TBWA are credited in the press for "supporting" the brand launch. (Some clarity would be appreciated here).
Correio do Povo