Wednesday, November 14, 2012

New logo: Here maps


Yesterday, November 13, Nokia unveiled the name for their digital map service that will utilise Nokia's expertise in digital mapping, as well as the technology of a recently purchase 3D mapping company called Earthmine. It will simply be called Here and be accessible across multiple devices. The new logo consists of the word here, tilted at an angle. The service's official Twitter account says "the tilted logo symbolizes the pin on a map".


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Update December 5: The new visual identity was developed by Pentagram.

Press release (archive)
Twitter picture

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