Layf, spelled in Russian as Лайф, a cyrillisation of the English word "Life", is a Russian financial holding company that owns eight Russian banks and several other financial assets. In October, it unveiled a new corporate identity, created by Russian agency AIC.
The new logo features an organic and fluid icon made up of circles in different colours. I should reminds us both of cell division and fingerprints. The typeface used is Ebikastuz.