Monday, November 12, 2012

New look: Kasztelan


Kasztelan is a Polish pilsner brand that has been brewed since way back in the early 1970s. Today, it is a part of the Carlsberg Group. Polish design agency Studio DN Design Group have been responsible for the brand packaging and labels since 2006. In that time, the design has received slight incremental updates. Another such update was revealed recently and can be seen above.

The aim of these redesigns have been to transform Kasztelan from a regional brand into a national one.

Image and video hosting by TinyPic
Full range.
Image and video hosting by TinyPic
Before and after.
Image and video hosting by TinyPic
Before and after.

Some pictures showing Studio DN's earlier work for the brand:

Image and video hosting by TinyPic
Before and after pictures from the 2010 redesign.

Image and video hosting by TinyPic
Before and after pictures from the 2008 redesign.

Studio DN
Facebook photo
Roszkowska
Horecanet

No comments:

Post a Comment