Friday, November 16, 2012

New logo: Q-Meieriene


Q-meieriene is a Norwegian dairy company, controlled by the Kavli Foundation. Earlier this year, probably in the spring, the company introduced a new corporate identity. This includes an updated version of their Q logo as well as fresh and modern packaging.

Norwegian agency Strømme Throndsen Design have designed new milk cartons for Q-meieriene; I don't know if they were also behind the overall corporate identity.

Previous logo.

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The image above shows how different products are colour-coded. Product names are set in St Ryde Medium. The "wallpaper" below was created by a Swedish illustrator named Lars Rehnberg and can be seen on the top of the milk cartons.

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Strømme Throndsen Design
Strømme Throndsen Design blog
Brand manual
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