Monday, December 17, 2012

New logo: Nestlé Docello


Nestlé Docello is a new brand for dessert mixes and sauces from Nestlé that mainly targets the professional sector, such as restaurants and caterers. It was introduced earlier this autumn for a range of products that until then had carried generic Nestlé branding. The new identity was developed to remind one of Italian delicacies and involves new colour-coded packaging.

Image and video hosting by TinyPic

The new brand is launched with an ad campaign developed by McCann Enterprise. No credit seems available for the packaging and brand identity work.

Image and video hosting by TinyPic
Image from The Operators.

Nestlé press release (French)
Nestlé brochure (German)
Caterer and Hotelkeeper

No comments:

Post a Comment