Nestlé Docello is a new brand for dessert mixes and sauces from Nestlé that mainly targets the professional sector, such as restaurants and caterers. It was introduced earlier this autumn for a range of products that until then had carried generic Nestlé branding. The new identity was developed to remind one of Italian delicacies and involves new colour-coded packaging.
The new brand is launched with an ad campaign developed by McCann Enterprise. No credit seems available for the packaging and brand identity work.
|Image from The Operators.|
Nestlé press release (French)
Nestlé brochure (German)
Caterer and Hotelkeeper