Last week, the large Turkish bank Halkbank introduced a new brand for its credit cards, until then branded as "Halkcard". The new brand was developed by Saffron Brand Consultants who were selected in competition with several other major brand consultancies. They developed both the name and visual identity.
Developed "as a tool that’s there when you need it most", the brand's name means "signature" in Turkish. This is reflected in the logo and background patterns, inspired by islamic art.
Note: Prior to December 13, an incorrect version of the Paraf logo was displayed at the top of this article.