Tuesday, December 11, 2012

New logo: Paraf


Last week, the large Turkish bank Halkbank introduced a new brand for its credit cards, until then branded as "Halkcard". The new brand was developed by Saffron Brand Consultants who were selected in competition with several other major brand consultancies. They developed both the name and visual identity.

Developed "as a tool that’s there when you need it most", the brand's name means "signature" in Turkish. This is reflected in the logo and background patterns, inspired by islamic art.

Halkcard logo.

Note: Prior to December 13, an incorrect version of the Paraf logo was displayed at the top of this article.

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Halkbank (archive)
Saffron
Acceso

3 comments:

  1. Simon, thanks for the post. Although the logo is not the right one. And 'Paraf' means 'signature' in Turkish, not allegedly.Can you please contact us at Saffron on hello@saffron-consultants.com so we can supply you with right images. thank you

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