Terpel is a major Colombian oil and gas company, the largest fuel distributor in the country. This week, it unveiled a new corporate identity, developed by independent brand agency CBX. It will be launched with a gradual update of its stations network. It should be associated with values such as proximity, dynamism, modernism, service, technology, familiarity, uniqueness, solidity and reliability.
The previous logo was introduced in 2006 as an update of the sun logo used up until then. This is allegedly the fourth logo makeover in the company's history.