TVA is the most watched television network in Quebec, and by extension the most watched French language network in Canada. Last Thursday, November 29, it unveiled a completely new logo, reportedly developed with an agency called Sid Lee.
The previous logo was allegedly introduced 22 years ago and featured a triangle, a square and a circle, perhaps taking inspiration from its English counterpart CTV.
The new "dynamic" logo is said to reflect that dynamism of TVA and its brand, standing as "a symbol of a strong brand modernising itself, a brand synonymous with innovation, agility and creativity". On screen, the logo will be seen both in different colours as well as different 3D treatments that change depending on the programme.
Press release 1
Press release 2
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