TV4 is Sweden's most watched commercial TV channel, founded in 1990. Yesterday, December 13, it introduced a new on-air graphics package.
The previous graphics package was introduced in September 2006 and has had a very long run. The idents featured presenters of TV4 programmes in a red backstage environment.
In the new look, TV4 reaches out into the Swedish reality. Different shots of Swedish landscapes have a cloud of dots in different shades of red flying through them. The dots are motif that TV4 has used in various forms for several years, and the new look was created as an evolution of that.
The new look was developed with broadcast agency Fireplace. Chimney Stockholm did post production and animation while music was composed by Magnus Frykberg and Gustaf Thörn.
|An example of an ident from the previous package.|
TV4 Group (archive)