Thursday, January 24, 2013

New logo: HD1


December 12, 2012 saw the launch of six new national television channels in France that had been licensed earlier that year. On of the more high-profile channels were HD1, a new channel dedicated to series and movies launched by TF1, the leading commercial broadcaster.

The visual identity was devised by broadcast design agency Dream On. Overall, the on-air look has a cinematic premium feel. It is said to be designed as a series of stories, aiming to "give the brand a cinematic dimension and a promise of a great show". The break bumpers show blurred backgrounds where different objects appear to revealed the logo.

Dream On worked with a visual effects studio called Microbe Studio in creating the break bumpers.

HD1 logo.

A launch promo:



A compilation of break bumpers:



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An official description of the new identity in French, from HD1's press dossier (copy and paste into Google Translate if you don't read French):
"Créée par l’agence Dream On, l’identité visuelle de HD1 est conçue comme une série d’histoires. Elle a ainsi pour ambition de donner une dimension cinématographique à la marque et une promesse de grand spectacle.

Les jingles publicitaires et bandes annonces qui rythment l’antenne jouent sur des humeurs, des ambiances de films sur un fond flou, révélant progressivement le logo à travers un subtil jeu de lumières.

L’identité visuelle de la chaîne souhaite mettre en avant la marque HD1, afin de l’imposer rapidement dans un univers concurrentiel, et lui donner une signature moderne et premium."


HD1 press dossier
Behance Network

4 comments:

  1. Looks strikingly similar to the HBO logo with the filled in D, and in particular the one in blue with the bevel, still a good logo though.

    ReplyDelete
  2. With a strikingly similar application used with the new AOL brand.

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  3. This comment has been removed by the author.

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  4. The new logo is very likelu, isn't it ?

    ReplyDelete