Meo is a brand used for digital television, broadband and landline telephony – collectively known as triple-play – from Portugal Telecom, the incumbent telco in Portugal. This month, on January 11, the brand launched a new corporate identity as it added mobile telephony to its offers. Portuguese brand consultancy Mybrand is behind the new look.
The brand aims to be "disruptive", challenging consumers to try new things. The abstract letters in the new logo are also icons, representing community (M), communication (E) and the world (O).
As the brand moves into quadruple play, there is also a version of the logo where the letter E has been rearranged into a 4.
An odd launch campaign:
Portugal Telecom (archive)