Wednesday, January 23, 2013

New logo: Poczta Polska


Poczta Polska is the postal service in Poland, founded way back in 1558. Yesterday, January 22, it unveiled a new corporate identity as part of a modernisation process.

Until now, the Polish postal service has used a traditional post horn as part of an outdated and inconsistent visual identity. It has been replaced by a a new symbol that is an abstraction of the old post horn, and the colours have switched to red and yellow.

A redesigned post office opened to much publicity yesterday, and a new website with the new visual identity was launched this morning. the new look will be phased in over several years.

Previous logo.

Back in 2010, several Polish blogs reported the Poczta Polska had filed a new logo at the patent office. It was apparently never adopted, but it feels a bit like an intermediate between the old symbol and the one that was adopted today.

Unused logo that circulated on Polish blogs in 2010.

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Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Poczta Polska (archive)
Polska Times

6 comments:

  1. Replies
    1. Logo looks like a goalkeeper missing a shot on his goal.

      Delete
  2. http://www.behance.net/gallery/Poczta-Polska-Polish-Post/547766 that was great idea!

    ReplyDelete