Monday, January 28, 2013
New look: RTP1
RTP1 is the primary channel of Portugal's state broadcaster and the oldest TV channel in the country. It rates as the third most watched network in Portugal, behind commercial rivals SIC and TVI. This month, it launched a new on-screen look along with the slogan Portugal sempre ligado (meaning something like "Portugal always connected").
The new look is said to reflect Portugal's history, culture, regions and its people. Idents seem to come in two varieties. Some show time lapses of landscapes and landmarks around Portugal, others are shots of smiling young people. (Either there is some distinction about their usage that I don't understand, or they couldn't decide on a single concept.)
Graphics are employing a full spectrum of bright colours and effective "folding" animations. The current RTP1 logo was introduced in 2004 as part of a company-wide identity programme and remains unchanged.
Here's a compilation of idents, break bumpers and other graphical elements.
This is a shorter promo about the new look, with some behind-the-scenes images.