Thursday, February 28, 2013

New logo: Český rozhlas


Český rozhlas is the state radio broadcaster in the Czech Republic, broadcasting several radio stations, of which four are available nationally via regular analogue radio, thirteen are broadcasting regionally and a few more can be heard on digital platforms. Yesterday, February 27, it launched a new corporate identity programme across all platforms, developed by Czech design studio Marvil, who also branded the entire republic last year.

At the centre of the new identity is a strong and somewhat abstract R symbol. Where previously all services have all had great freedom to create their own individual logos, the new system is much more cohesive and strict. All networks now use the R symbol with the service name written in AG Book, an Akzidenz Grotesk variant.


Previous logo.

The previous logo was reportedly introduced in 1996 and designed by an agency called Men On The Moon.

Image and video hosting by TinyPic

A slick presentation video below with several applications:



Corporate and service logos.

Image and video hosting by TinyPic
The six primary logos in their primary colours, inverted, and against imagery.

Image and video hosting by TinyPic
Brand hierarchy: National networks have their own individual colours, regional stations are all green, while specialist stations use corporate blue.

Image and video hosting by TinyPic
Typography.

Image and video hosting by TinyPic

Image and video hosting by TinyPic
Stationery.

Image and video hosting by TinyPic
Microphone.

Image and video hosting by TinyPic

Image and video hosting by TinyPic


Český rozhlas (archive)
Press release (archive)

No comments:

Post a Comment