Monday, February 11, 2013

New logo: Cornetto


Cornetto is a brand for ice cream cones sold around the world by Unilever's many ice cream companies. To start off 2013, the brand has been given a fresh new logo.

Although an evolution of its predecessor, the new logo goes in a swirlier direction with swashes extending from the C and double-t. A subtle heart-swash has been also been added. The packaging doesn't change that much, aside from the logo change.

Previous logo.

A quick check shows the logo in use in Germany and Scandinavia, but it will probably be rolled out at least to all of Europe over time. Historically, Cornetto's logo changes have been incremental, with the last logo refresh being introduced in 2007.

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Image and video hosting by TinyPic

3 comments:

  1. Really nice. Such a big improvement on the old logo. I really like the heart in the 'C' and how it comes to a point like the Cornetto cone does.

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  2. You should see the full case study on Carter Wong designs website
    www.carterwongdesign.com/clients/cornetto/

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