DR, an abbreviation that once stood for Danmarks Radio, is Denmark's public service broadcaster, founded in 1925 and broadcasting television since 1951. This month it unveiled a new logo as part of a larger identity system that will be rolled out over time.
Ever since the 60s, DR's logo has been two red letters set in an extended typeface. It was last revised in 2005. Shortly thereafter, in 2007, an alternate version with the logo in a black rectangle was introduced, and the two variants were used alongside each other for some time.
This redesign shaves off the serifs from the logo, which should make it legible even at small sizes. It also firmly establishes a single version of the corporate logo.
The new company logo developed by type designer Elias Stenalt Werner with DR's design editor Anders Thulin. Kontrapunkt developed twelve of the fourteen new channel logos. That is the eight radio logos and the four TV channels that target adults. In general, this means a tightened-up look for all channel logos with a uniform rectangular design. Only the two kids channels are allowed to brake free from the boxes.
One reason the makeover is done now is that DR is changing it programming. A new channel dedicated to younger people called DR3 launched on January 28, replacing the dedicated high-def channel DR HD. Later this year, another channel for kids, called DR Ultra, will replace the news channel DR Update.
A press release about the changes was sent out on January 22, although DR3's logo was revealed a week earlier, on January 15. DR3 has been using the new logo from its launch while the other channels will apparently make the change later.
DR press (archive)