Thursday, February 28, 2013

New logo: Duratex


Duaretx is a Brazilian company that manufactures various fittings and features for furniture. This past January it introduced a new corporate identity, reportedly created by Futurebrand.

The new logo features an odd abstract shape, inspired by both drops of water and leaves as well as the letter D. It replaces a rhinoceros that has represented the company for some time.

Previous logo.

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