Monday, February 18, 2013

New logo: Manutan

Manutan is a French distributor of office supplies with subsidiaries in much of Europe. In some countries it trades under different names, notable Overtoom in Benelux and Germany, Witre in the Nordic countries and Rapid Racking in the UK. This January it introduced a new logo accompanied by the tagline "All You Need. With Love.".

There doesn't seem to be any rationale provided for the new logo at the moment, but it is an obvious improvement on what came before. Those subsidiaries that aren't using the name of the parent company have had their logos clumsily amended to show that they are "family members of Manutan".

Spotted at

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Brand page (archive)


  1. I really like the idea. very logical and simple.

  2. In addition, Manutan is present in 20 different countries in Europe. It's a good French distributor. I like it ;)