Monday, March 11, 2013

Motion branding in 2012


Last year, The Branding Source featured a round-up of motion branding projects launched in 2011. Here's the much-delayed 2012 edition in that series with over 70 projects to explore. Enjoy!

LCI
Created by: Les Télécréateurs
Launched: January 2, 2012
Music: La Plage Records
Blog.Lenodal.com
Les Télécréateurs (archive)
France's oldest news channel launched a new look based on a spinning "radar" motif.

NBC Sports Network
Created by: Troika Design Group
Launched: January 2, 2012
The Branding Source
After becoming part of NBCUniversal in 2011, the American sports channel Versus started the year by relaunching as the NBC Sports Network with a bright sports channel package created by Troika.

ORF2
Created by: UnitedSenses
Launched: January 9, 2012
UnitedSenses (archive)
Vimeo
Konrad Wielandt (archive)
Austra's most watched TV channel launched a new look in the national colours. Break bumpers feature different sets of actual identical twins.

Discovery Max
Launched: January 12, 2012
Branding Source
Discovery Networks launched a new free-to-air channel in Spain. Dubbed Discovery Max, its is a factual entertainment channel for men. The design of the channel identity took place in the UK, with a visual identity created by Form and an on-air package by the in-house bureau Discovery UK Creative.

RTP África
Launched: January 16, 2012
The Branding Source
Portuguese broadcaster RTP's channel for the Portugu-speaking parts of Africa launched a new logo and a new look inspired by the earth and the sun.

More4
Created by: ManvsMachine and 4Creative
Revealed and launched: January 23, 2012
The Branding Source
The Ident Gallery
One of the more imaginative concepts of the year was that of British channel More4. Its new logo was up of constantly flipping triangles, and its idents also featured flipping triangles, flung up into trees och laying on a boardwalk.

VOX (Norway)
Created by: Dallas Sthlm
The Branding Source
Dallas Sthlm (archive)
Norwegian broadcaster TVNorge launched a new channel called VOX that offered high quality entertainment from the UK and the US. The identity was designed to fit with the laid-back and elegant attitude of the target audience.

TV4 News
Launched: January 24, 2012
The Branding Source
Sweden got a new news channel with a dark premium look.
Canal 24 Horas
Created by:Vida en Marte
Launched: January 2012
Vida en Marte (archive)
The Branding Source
Spain's news channel launched a shiny new look based on an abstract globe.

Tiji
Created by: Gédéon
Launched: February 10, 2012
The Branding Source
This French kids channel launched a new look with a cloud logo that lives in a world of imagination.

KIKA
Created by: DMC
Launched: February 14, 2012
The Branding Source
An exceptional, playful and surreal new look was introduced for KIKA, the children's channel of the German public broadcasters.

Sky Arts 1
Created by: Sky Creative
Launched: February 21, 2012
Music: Radium Audio
The Ident Gallery
Design Week
Radium Audio (archive)
British arts channel Sky Arts was relaunched with a new set of idents where art students allowed to let their imagination and talent run free. The in-house agency Sky Creative drew up the guidelines for the project.

Animal Planet (UK)
Created by: Discovery UK Creative, Double G Studios
Launched: February 27, 2012
Discovery UK creative (archive)
Design & Dev


DMAX
Launched: February 29, 2012
The Branding Source


Jednotka
Created by: Milk
Launched: March 1, 2012
The Branding Source


Dvojka
Created by: Milk
Launched: March 1, 2012
The Branding Source


Viasat Film
Created by: Devilfish
Devilfish (archive)


Studio
Created by: Inkproject
Launched: March 1, 2012
The Branding Source


4Music
Created by: Box TV Creative
Launched: March 2, 2012
The Ident Gallery


TV 2 Film
The Branding Source


SVT1
Created by: Trollbäck + Company
Revealed: February 29, 2012
Launched: March 5, 2012
Trollbäck+Company (archive)
The Branding Source
Vimeo: Idents
Swedish public broadcaster SVT launched new looks for four of its channels on March 5, all created by Trollbäcj+Company in New York. For the flagship channel SVT1 this meant a new look with lots of bright colour and idents that feature on colour found in everyday life.

SVT2
Created by: Trollbäck + Company
Revealed: February 29, 2012
Launched: March 5, 2012
Trollbäck+Company (archive)
The Branding Source
Vimeo


Kunskapskanalen
Created by: Trollbäck + Company
Launched: March 5, 2012
Trollbäck+Company (archive)
Vimeo
Swedish educational channel Kunskapskanalen got a colourful look built around the new K-shaped logo.

YLE TV1
Launched: March 5, 2012
The Branding Source
Finland's public broadcaster also relaunched all of its channels on March 5.

YLE TV2
Launched: March 5, 2012
The Branding Source


YLE Teema
Launched: March 5, 2012
The Branding Source

Club RTL
Launched: March 2012
The Branding Source

National Geographic Channel (International)
Created by: Lumbre
Vimeo
Art & Business of motion
The Ident Gallery

Watch
Created by: DixonBaxi, Analog Pixel (production)
Launched: March 9, 2012
Music: MassiveMusic
DixonBaxi (archive)
The Ident Gallery
The Branding Source
Watch is the flagship entertainment channel of British broadcaster UKTV. It new positionong of exploring the extraordinary was implemented with a series of idents featuring mesmerising animation.

No image.
Cuisine+
Launched: April 5, 2012
Blog.Lenodal.com


No image.
Maison+
Launched: April 5, 2012
Blog.Lenodal.com


Sony Six
Launched: April 7, 2012
The Branding Source

TNT
Created by: ferroconcrete
ferroconcrete
Vimeo
The Branding Source
Art & Business of Motion

Nine Network
Created by: Zspace
Launched: April 15, 2012
Zspace (archive)
Vimeo 1, Vimeo 2
Mediaspy
Youtube: Channel Nine Presentation Compilation


TV Land
Created by: Trollbäck + Company
Launched: May 2012
The Branding Source

NOS
Created by: Cape Rock
Launched: May 27, 2012
The Branding Source
Cape Rock (archive)
Vimeo

Barnkanalen
Created by: Trollbäck + Company
Launched: June 11, 2012
Vimeo

Gloob
Created by: Globosat (in-house), Seagulls Fly
Televisual
Brazil got a new children's channel called Gloob. On screen, the colourful letters in its logo were either playful or played with.
Style Network
Created by: Gretel
Launched: June 25, 2012
Gretel (archive)
Vimeo
Brand New
Fashion and lifestyle cable channel Style launched a new logo that could frame the ecclectic world of fashion.
Viva (Brazil)
Created by: Globosat (in-house), Seagulls Fly
Televisual
Another Brazilian thematic channel, the female-leaning Viva, launched a refreshed look witha bright banner running through IDs and on-screen graphics. This was to be Seagulls Fly's last project. The agency closed down and its partners split up shortly after.
Golf+ (France)
Created by: Devilfish, Double G Studios
Launched: July 4, 2012
Lenodal.com
Vimeo
French premium broadcaster Canal+ launched a new golf channel, called Golf+. Idents feature golfers performing the swoosh movement we associate with the sport.
4seven
Created by: ManvsMachine and 4creative, MPC (production)
Launched: July 4, 2012
Music: Echolab
The Ident Gallery
ManvsMachine (archive)
Britain's Channel 4 launched a new channel called 4Seven with idents that defy logic.
LifeStyle Food
Created by: In-house
The Branding Source

SF (Australia)
Created by: Inkproject
Launched: July 23, 2012
The Branding Source

Yesterday
Created by: DixonBaxi
Revealed: July 10, 2012
Launched: July 24, 2012
Music: MassiveMusic
DixonBaxi (archive)
Vimeo - Making of
Vimeo, idents
The Branding Source
The Ident Gallery
British history and entertainment channel Yesterday launched a new look based on the positioning "Entertainment Inspired By History". It introduced a new Y icon to which various dramatic effects were applied.
RBB Fernsehen
Launched: August 2012
Press release (archive)
intern.ARD.de
The public broadcaster for Berlin and Brandenburg relaunched its television channel as "the full programme" with a clean new look.
Sky Living
The Ident Gallery
Skyidents
British broadcaster Sky's female-leaning channel launched a new set of idents featuring couple and friends socialising while watching TV.
VTM
Created by: Gédéon
The Branding Source


No image.
NT1
Created by: Naked
Launched: September 3, 2012
Blog.Lenodal.com

TCM (UK)
Created by: Flux
Launched: September 4, 2012
The Branding Source
Flux (archive)
Vimeo
DesignWeek

C More First
Created by: Dallas Sthlm
Launched: September 4, 2012
The Branding Source

DR1
YouTube: DR1 idents (2012)
DR Design
Vimeo
A new set of idents for the flagship channel from Danish public broadcaster DR show slow motion snippets of everyday life.
DMAX (Italy)
Created by: Harriman Steel
Launched: September 2012
Behance Network (archive)
Doug Stewart
Vimeo


13TV
Created by: Gulliver Studio
Launched: September 2012
The Branding Source


CTC
Created by: BDA Creative
Launched: September 15, 2012
The Branding Source


Yu (Russia)
Created by: BDA Creative
Launched: September 2012
The Branding Source


The CW
Created by: Troika Design Group
Launched: October 1, 2012
The Branding Source

TLC (Netherlands)
Launched: October 1, 2012
Behance Network (archive)


D8
Created by: Troika Design Group
Launched: October 7, 2012
The Branding Source


D17
Created by: Troika Design Group
Launched: October 7, 2012
The Branding Source


TV1000 Premium
Created by: Devilfish, Blac Ionica
Launched: October 2012
Music: Radium Audio
The Branding Source
Blac Ionica (archive)
A new set of Russian language movie channels were launched with a captivating cinematic look.

Serieclub
Created by: MotionFanClub
Launched: October 9, 2012
Motionfanclub (archive)
Blog.Lenodal.com
Satellifax


TeenNick
Created by: Proud Creative
Proud Creative


Al Aan
Created by: Turquoise
Vimeo


Óčko
Created by: Frame100R
The Branding Source


Nova (Spain)
Launched: November 5, 2012
The Branding Source


TVA
The Branding Source
Quebec's leading commercial television network introduced a "dynamic" new logo.

Eurovision
Created by: Dunning Penney Jones
The Branding Source


Telemundo
Created by: DixonBaxi
Launched: December 10, 2012
The Branding Source


HD1
Created by: Dream On
Launched: December 12, 2012
The Branding Source


TV4
Launched: December 13, 2012
The Branding Source


Smíchov
Launched: December 23, 2012
The Branding Source
A cheerful and colourful look for new Czech comedy channel Smíchov.

7 comments:

  1. Cool recap :) Thankyou !

    ReplyDelete
  2. http://www.youtube.com/watch?v=z3h0-NZBtOI

    I think this one really missing here.

    ReplyDelete
    Replies
    1. Thanks for the reminder, Óčko has been added.

      Delete
  3. Another missing one: portuguese entertainment channel "Canal Q", which this blog already has the network's current logo.
    This bumper is used at closedown (around 4am) and start-up (11am), before, during and after SLOT TV, random clips from the channel being placed around with a slotmachine theme:
    http://videos.sapo.pt/nrAOV3dzBAP0yYg769ag
    The channel also has two other bumpers: mint green with reddish-orange blobs of the chanel's logo, and black with neon blobs.
    Also, there's a production logo (just the final notes from the generic ID i posted) and a "tomorrow night" bumper. I will record the IDs, if you're interested :P
    ~RandomMe

    ReplyDelete
  4. Actually, The Gloob and Viva identities were designed in-house at Globosat. Only the CGI elements were produced at Seagulls Fly.

    ReplyDelete
    Replies
    1. Also, the Telemundo logo was designed at Loyalkaspar and DixonBaxi did everything else.

      Delete
    2. Many thanks for your correction, the page has been updated.

      Delete