Duftstars is an annual event where are awards are given to achievements in the German fragrance industry. The event was established in 1993, inspired by the American FiFi Awards. This week, the awards unveiled a new visual identity, created by KW43 Branddesign.
The rationale for the symbol is said to be inspired by a drop of perfume and the ripple effects it has when it hits the human skin. Therefore, the symbol is five sets of concentric circles that together form a star. The name is set in Gill Sans.
Fragrance Foundation Deutschland (archive)