Wednesday, March 27, 2013

New logo: Gdańsk University of Technology

The Gdańsk University of Technology (known as Politechnika Gdańska in Polish) is a technical university in the Polish city of Gdańsk. It traces its root back to a school founded in 1904 under German rule. This month it has introduced a new visual identity, officially launched on March 19. It was developed by Polish design agency Mamastudio.

The previous logo was considered too complex with poor visibility. Mamastudio's task was to make it more modern and contemporary while maintaining continuity with the institution's history and traditions. As expected, students are outraged and have formed a Facebook protest group.

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Previous logo.

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Horizontal version.

Also seen on Rebrandblog.

Politechnika Gdańska (archive)
Radio Gdansk
Marketing prwy kawie

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