Quézac is a brand of mineral water, originating from a source with the same name in the Cévennes mountains in southern France. The brand is owned by Nestlé and was recently given an overhauled look, created by Dragon Rouge.
The agency aimed to highlight Quézac's historic roots in a contemporary manner.
"Quézac’s challenge was to forge ties with consumers and become more coherent to them. To offer Quezac a new youth, Dragon Rouge has developed an identity that focuses on historic and traditional codes in a very contemporary manner. The new packaging design reinterprets Quezac's heritage, brings bright colors and highlights life-giving bubbles, to generate a simple and authentic delight." - Dragon Rouge
Dragon Rouge (archive)