SCA is a global pulp and paper company specialised in consumer hygiene tissue and other kinds of forestry products. Founded in Sweden in 1929 as Svenska Cellulosa Aktiebolaget it now has activities around the world and is behind dozens of brands such as Tena, Libero, Cushelle, Libresse/Bodyform, Zewa and Plenty. Last week, on March 15, it presented its annual report and also unveiled a new corporate identity, created by Design Bridge.
SCA's icon is based on an old pagan symbol known as a valknut. The updated version has been given "stronger, more distinct colors and softer lines". It also includes the tagline "care of life".