Friday, March 15, 2013

New look: Foxtel


Foxtel is Australia's leading pay TV platform, offering hundreds of channels to Australian homes via cable, satellite and IPTV. Last year it implemented a new design programme, created by branding agency Principals. Parts of this could be seen in the Foxtel Movies rebrand, posted here in January.

Before the redesign, the Foxtel logo contained an icon with two searchlights, but it was dropped and the wordmark now stands alone. Instead, the searchlight motif has been turned into a visual device that can be filled with the world of entertainment offered by the company. A new set of idents, created by Ink Project, contains out-of-focus images that suddenly become sharp when touched by the searchlight.

New logo.

Previous logo.

Idents:



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Principals (archive)
Ink Project (archive)

1 comment:

  1. I like the new one, very much,
    it more modern and media focused/themed.
    But i don`t like the reflections at the borders of the font.
    I had to look twice to be sure my that my monitor or eyes don`t are damaged.
    As longer i look on it, it hurts my eyes. As if the font is curved or melting.
    But so far nice and modern.

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