Monday, April 29, 2013

New logo: AH Basic

Albert Heijn is one of the largest supermarket chains in the Netherlands. Earlier this month it introduced a new brand for discount products, replacing the existing brand Euro Shopper. The new visual identity was developed by Brandnew Design in Amsterdam.

The new brand promises better quality than its predecessor as well as maintained low prices, stamped with a mark than you shouldn't be ashamed of taking home.

Seen on Shebanian

Brandnew Design
My Private Brand
Facebook photo

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