Friday, April 12, 2013

New logo: CGN


Compagnie générale de navigation sur le lac Léman, abbreviated CGN, is a Swiss ferry company, operating several boats that traffic Lake Geneva between cities in France and Switzerland. This year its celebrates its 140th anniversary, and last month it unveiled a new corporate identity, created by Moser Design in Lausanne.

The brand portfolio has been cleaned, making the all sub-brands of CGN with a harmonious logo design. The typography is inspired by the striped shirts traditionally worn by French sailors, and extends to an entire typeface and a set of pictograms. Supporting colours were insired by the maritime signal flags, and theses flags are also used for a series of graphic patterns and images.

Previous logo.

The rebranding was announced on March 20 and launched the following day. The previous logo was allegedly introduced more than twenty years ago.

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Some elements of the old logo are carried over to the new.

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CGN (archive)
Moser (archive)
Bluewin

1 comment:

  1. The franch version of tcm changed its name to tcm cinéma because the people confused the movie channel tcm with the free to air mini-generalist channel tmc (télé monye carlo, owned by tf1).

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