Compagnie générale de navigation sur le lac Léman, abbreviated CGN, is a Swiss ferry company, operating several boats that traffic Lake Geneva between cities in France and Switzerland. This year its celebrates its 140th anniversary, and last month it unveiled a new corporate identity, created by Moser Design in Lausanne.
The brand portfolio has been cleaned, making the all sub-brands of CGN with a harmonious logo design. The typography is inspired by the striped shirts traditionally worn by French sailors, and extends to an entire typeface and a set of pictograms. Supporting colours were insired by the maritime signal flags, and theses flags are also used for a series of graphic patterns and images.
The rebranding was announced on March 20 and launched the following day. The previous logo was allegedly introduced more than twenty years ago.
|Some elements of the old logo are carried over to the new.|