Habib's is a Brazilian fast food restaurant specialised in Middle Eastern cuisine. This month it has introduced a new marketing campaign and an updated visual identity, created by brand consultancy Gad'Lippincott.
The aim of the new concept was to find new ways to highlight Habib's products and to surprise costumers. It introduces the tagline É muito mais, which roughly means "is much more" and can be amended with words such as "quality" or "fun". The logo has been modernised, but retains a rectangular character. The mascot used has also been made a bit gentler.
A press release about the new look and marketing campaign was sent out on March 7.