The League of American Bicyclists is an American organisation that advocate for cycling and bicyclists, founded back in 1880 as the League of American Wheelmen. During its National Bike Summit a month ago it revealed a new corporate identity, develoepd by Language Dept in New York.
Although the bike league is a 130 year old entity, that certainly wasn't reflected in the logo. The new identity resurrects a winged wheel used by the Wheelmen back in the day, but tilts it forward to suggest motion. It should showcase the organisation's "commitment to propel the new, diverse and growing ranks of bicyclists in the United States, recognizing and representing the current and future face of the cycling movement".
Thanks to Doug CohenMiller for the tip!
"The Brand: A unified league of bicyclists, working through the wings of promotion, advocacy & education to transform individuals, communities, and even the nation.
The Langauge: A wheel: essential to movement and the point where the rider and the road connect. Three wings: unified in forward motion. A system that looks back to move forward."
League of American Bicyclists (archive)
Language Dept (archive)