Monday, April 22, 2013

New logo: Lionsgate


The independent movie studio Lionsgate Entertainment was established in 1997. Over the years it has grown quite successful, challenging the established studios with both acclaimed and lucrative films. Last week, on April 18, it unveiled a new intro.

The previous intro was quite literal, showing rotating gears that are revealed to be part of locking mechanism for a gate – with lions of it. It is replaced by a more explosive intro that moves quickly through space with the constellation Leo seen in the background. The actual logo-type doesn't seem to have been changed, but the new on screen iteration is shinier and more extruded.

Devastudios designed the new intro. They also created the old one, and several other famous movie studio logos, including Paramount Pictures' most recent incarnation.

Previous intro.



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New York Times

2 comments:

  1. Fab, but that S looks a bit funky..

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    1. Indeed, and the "S" also looks smaller next to the "G". Perhaps the 3d has something to do with it as well. I was hoping they would make the "L" more in line with the "E", matye tweak the "T". I like the new intro. It has a more epic feel to it.

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