Marketwire is an American wire service that distributes press releases that also works in media monitoring and analytics. Yesterday, April 2, it announced that it would change it name to "Marketwired" to reflect its transition from a wire service to a social communications company. Analytics company Sysomos, which was acquired by Marketwire a few years ago, will be rebranded as Marketwired at the same time.
The previous logo was introduced less than a year ago, in May last year, and the rationale was essentially the same. Now, the change is described as "an evolution from wire service to wired company". The logo is somewhat inspired by its predecessor, but more complicated and three-dimensional. The initials M and W are more pronounced than before.
A rebrand video:
Some application mock-ups:
Press release (archive)
Marketwire blog (archive)