Uk supermarket chain Morrisons has introduced a new range of children's clothing under the brand Nutmeg. The name and visual identity was developed by Wolff Olins.
The brand has been positioned as being about "real life family fashion", wiht trendy comfortable clothes adapted to everyday realities. The playful logo comes in a variety of colours and combinations.
Nutmeg launched in selected Morrisons stores on March 21
Press release (archive)