The Port of Amsterdam is Western Europe's fourth-largest port. On April 1, it was turned into a corporation owned by the city of Amsterdam, called Havenbedrijf Amsterdam NV. At the same time it introduces a new corporate identity with a new symbol and the tagline "Port of Partnerships", reflecting the port's aspiration to grow through collaboration.
|The old logo being torn down.|
A cheerful video explaining the new look: (Warning: Contains puns and annoying voices)
Port of Amsterdam (archive)