Tuesday, April 30, 2013

New logo: Procter & Gamble


The American multinational hygiene products company Procter & Gamble long held on to one of the world's oldest logos still in use. Originated in the 19th century as a star painted on boxes of candles, it was eventually developed into a complicated wood print emblem of a man in the moon overlooking thirteen stars. This lasted with only minor changes until 1991, when it was finally replaced by a P&G lettermark.

Late last year, the company introduced a new look, created by Landor Associates that came with a new version of the corporate logo. Taking inspiration from company heritage, it moves the existing lettermark into a blue circle with a crescent shape. Procter & Gamble has started increasingly facing consumers as one company, and the new identity system is a part of that effort.

Lettermark logo, this iteration was introduced in 2003.

One version of the classic logo.

One iteration of the classic logo can be seen above. Various nutcases proclaimed the symbol was satanic, saying that the number of the devil (666) could be found several times. Hopefully, that wasn't a factor in its withdrawal.

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Landor
Landor pdf (archive)

1 comment:

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