Wednesday, April 17, 2013

New logo: Radio Kraków


I rarely feature identities for individual radio stations, they tend to be mediocre at best. But this one for Radio Kraków caught my eye. It is one one seventeen local radio stations operated by the public radio broadcaster, all of which are independently branded. Last month, it introduced a modern new visual identity, created by Studio Otwarte in Krakow.

The previous logo had been with the station with minor modifications for almost twenty years. Introduced some years after Poland had become a democracy, it felt stuck in the 90s. The new symbol is inspired by the old one, but very much simplified. A press release describes it as "more enigmatic", with more possible interpretations than its predecessor. It can be seen as a visualisation of broadcasting, but also as a pair of quotation marks.

Previous logo.

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Various old logos.

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Radio Kraków (archive)
Marketing przy kawie

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