TV 2 is Denmark's largest commercially funded broadcaster, owned by the state. In addition to the bulletins on its main channel it has operated a successful news channel called TV 2 News since 2006. Recently, a new look has been introduced across the news channel, its news bulletins and sports broadcasts. It was created in-house by TV 2 Design.
New logos for all brands adopt a glossy three-dimensional version of TV 2's main logo. All logos come in two variants, on with a semi-transparent rectangle in the background and one without. DIN Next Pro is the typeface used for text in graphics etc.
The logos are supported by colour-coded moving globes as a secondary element that appears in intros and graphics. The news channel globe has grey metallic look, the main news bulletin globe is a warmer red with more texture and the sports globe is blue with a subtle football pattern.
The new look made its début on the news channel on March 2. It was extended to the bulletins for the primary channel when it got a new studio this week, on April 24. The studio was designed by Simon Jago, who has also designed studios for the BBC, Al-Jazeera and Sky.
All the new logos:
A montage of new graphics:
The three globes: