Tuesday, April 23, 2013

New logo: Wines of Hungary


Hungarian wine-making has a history that goes back millennia. The agricultural marketing division of Hungary's national tourism office unveiled a new identity to establish a single national brand for marketing Hungarian wines.

The mark comes in an English version (Wines of Hungary) and a Hungarian version (Magyar bor), with the tagline "passion inside". At the center is a symbol made up of several folk-themed icons that form a wine bottle. The typefaces used are Jenna Sue and DIN PFL.

The icons also exist as a tapestry that can be applied to various surfaces, such as the cork or the collar on the bottle neck.

Hungarian version.

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Houston, we have a refrigerator magnet.

Bor.hu (archive)
OrientPress
Marketinginfo

1 comment:

  1. Nice design that links together Hungarian traditions in wine-making and folklore symbols with the modern image of Hungarian wines.

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