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Hungarian wine-making has a history that goes back millennia. The agricultural marketing division of Hungary's national tourism office unveiled a new identity to establish a single national brand for marketing Hungarian wines.
The mark comes in an English version (Wines of Hungary) and a Hungarian version (Magyar bor), with the tagline "passion inside". At the center is a symbol made up of several folk-themed icons that form a wine bottle. The typefaces used are Jenna Sue and DIN PFL.
The icons also exist as a tapestry that can be applied to various surfaces, such as the cork or the collar on the bottle neck.
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Bor.hu (archive)
OrientPress
Marketinginfo
Nice design that links together Hungarian traditions in wine-making and folklore symbols with the modern image of Hungarian wines.
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