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Portuguese mobile telco Optimus introduced a new product last week, on April 23, that offers its costumers 4G mobile broadband for a monthly fee. This product is marketed under a new brand - wÖw (pronounced without the umlaut) - and targets those who do not wish to subscribe to cable TV or broadband.
The enlarged O should evoke a mouth opened in amazement over the product, and the two dots enhance this. Overall, the branding is quite friendly and human.
The brand is launched with a series of irreverent ads featuring comedian Bruno Nogueira. The ads were created by Havas Worldwide Portugal, I don't know if they also worked on the branding.
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