BBC UKTV is an Australian television channel owned by the BBC, launched in 1996 to showcase British programmes to audiences in Australia and New Zealand. Last week, it launched a new look, created by Ink Project.
The channel was initially a joint-venture with several partners, but the BBC eventually became the sole owner and have since started branding it as a BBC service. This rebrand comes with a slight logo redesign that makes the BBC blocks slightly bigger. Overall, the new look embraces witty Britishness, with the iconic Union Jack pattern appearing in idents in the form of objects and pieces of clothing.
"A fresh, contemporary brand proposition, creative execution and redesigned logo bring warmth, wit and accessibility while dialling up the uniqueness of the channel’s British offering and its BBC DNA. UKTV now has the personality to match the pedigree, with just the right hint of irreverence. The iconic Union Jack has been beautifully interpreted and incorporated in fun and unexpected ways." - Ink Project
Ink Project (archive)