Monday, April 8, 2013

New look: SBS2


SBS2 is an Australian digital television channel from public broadcaster SBS. Initially introduced in 2009, it was relaunched on April 1 as "the new channel for emerging culture", focused on attracting younger viewers with imports from the UK and the US.

The new logo looks a bit like a quick brush stroke, and other graphics go in a similar rebellious vein with skewed motion-tracked graphics on torn pieces of paper.


The relaunch was announced on February 20, and the new logo was unveiled at the same time.



Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

The graphics above can be seen in motion here and here.

1 comment:

  1. The new logo is OK. Its size and position on the screen makes watching unpleasant and for some impossible. Please put it in the bottom right corner like the other stations. Thank you.

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