Continental is a German auto parts maker, best known for its tires. At its annual shareholder's meeting. held last week on May 15, it unveiled a new corporate identity. It was developed by Peter Schmidt Group.
The new logo is a careful update of Continental's existing wordmark that has been used with minor changes since the 1920s. The horse has been freed from its badge frame. This is a part of new brand platform, reflecting the company's transition to a technology company, summed up in the tagline "The Future in Motion".