Friday, May 3, 2013

New logo: Instagram


Everyone's favourite photo app Instagram introduced a new feature called "photos of you" this week. About the same time it has launched a new wordmark.

The previous logo was written in a typeface called Billabong. The new one is custom made and created in cooperation with designer Mackey Saturday. It was an evolutionary update maintaining the nostalgic aesthetics that Instagram builds its brand design around. Saturday says the new mark is more "refined, durable", while better positioning the brand for expansion.

The camera icon remains unchanged.

Previous logo.

A look into the design process:

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Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Via TheNextWeb
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4 comments:

  1. I actually think the previous one was better than this new one

    ReplyDelete
    Replies
    1. I agree with you.
      They took it soul!

      Delete
  2. This one is looking cool and more elegant and professional.

    ReplyDelete
  3. Everyone's favourite photo app Instagram introduced a new feature called "photos of you" this week. About the same time it has launched a new wordmark.free instagram followers website

    ReplyDelete