Tuesday, May 21, 2013

New logo: Jones!


Last week, New Zealand got a new satellite TV channel dedicated to classic American and British series. It's called Jones!, and the brand identity was developed by Brandspank in Auckland.

They set out to create an identity that "reflected the upbeat and positive tone of telly in that era", with "digitally remastered" modern retro aesthetics. Channel idents feature paraphrased recreations of opening titles, with a man "familiarly" humming the theme tunes.



Channel idents:



Jones! launched on May 13, the channel logo was revealed back in March when the launch was announced.

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