Médiamétrie is a French audience research company, responsible for collecting viewing figures for French television and radio. Having used a logo with a stylised M in the form of a line chart for a few decades, it launched a completely new visual identity on April 25. It was created by French design agency 4quatre.
The logo change is said to reflect the company's transition into the realm of digital media. 4uatre's president Grégori Vincens said the symbol reflected Mediametrie's ability to "make marks" on the media landscape.
|Logo history, published by Mediametrie.|