Tuesday, May 7, 2013

New logo: Sporveien


Until a few years ago, the tramway system in Oslo was generally known as Sporveien (meaning "the Tramway"). That name disappeared when the tramway was reorganised a few years ago. The operational responsibility was taken over by a new company with the unwieldy name Kollektivtransportproduksjon. Last Thursday, it announced that name was history and brought back the old name, Sporveien.

A new visual identity has been developed by local design agencyh Mission. They say the symbol should symbolise intersections, transport, movement, interaction and communication. More literally, it is a two arrows or brackets that form an S.

Sporveien (archive)
Kreativt Forum
Aftenposten
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