Wednesday, May 1, 2013

New logo: Stockholm


The patron saint of Stockholm, the capital of Sweden, is Saint Eric, a king who according to legend ruled Sweden during the 12th century. He has therefore been depicted in seals and coats of arms since the Middle Ages. On Monday, April 29, the city of Stockholm unveiled a new identity that puts the old king in new surroundings.

The logo has been given a new and more legible and modern wordmark. It is set in a custom typeface called Stockholm Type, developed by Emmanuel Rey of Swiss Typefaces. The coat of arms comes in three variants, one solid black version for white backgrounds, one outlined for coloured backgrounds and a full colour version for occasional use.

Update May 2: The new brand identity was developed by Essen International, a brand consultancy based in Stockholm.

Previous logo.

According to an information page on city's website, the previous logo was designed in 1961 by Karl-Erik Forsberg, a renowned Swedish designer and calligrapher. It has since been revised slightly.

A film to introduce the new brand:



"The updated brand is flexible enough to support the city’s many functions and responsibilities. This branding towards citizens has been simplified with the Patron Saint of Stockholm, St. Erik, as the hero. The system is flexible and sports the custom-made typeface Stockholm Type as the unifying link creating a more coherent and present city." - Essen International

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Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Stockholm
MyNewsdesk
Essen International (archive)

3 comments:

  1. There isn’t always local talent for every civic job, and Rey did nice work, but I’m puzzled why Stockholm didn’t use one of their own for this one. There are a few good type designers in the city — not to mention Sweden at large.

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  2. The typeface is produced by Emmanuel after art direction by Essen International - the agency responsible for the new brand/ Lotta

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  3. on balons it look amazing! nice job

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