The patron saint of Stockholm, the capital of Sweden, is Saint Eric, a king who according to legend ruled Sweden during the 12th century. He has therefore been depicted in seals and coats of arms since the Middle Ages. On Monday, April 29, the city of Stockholm unveiled a new identity that puts the old king in new surroundings.
The logo has been given a new and more legible and modern wordmark. It is set in a custom typeface called Stockholm Type, developed by Emmanuel Rey of Swiss Typefaces. The coat of arms comes in three variants, one solid black version for white backgrounds, one outlined for coloured backgrounds and a full colour version for occasional use.
Update May 2: The new brand identity was developed by Essen International, a brand consultancy based in Stockholm.
According to an information page on city's website, the previous logo was designed in 1961 by Karl-Erik Forsberg, a renowned Swedish designer and calligrapher. It has since been revised slightly.
A film to introduce the new brand:
"The updated brand is flexible enough to support the city’s many functions and responsibilities. This branding towards citizens has been simplified with the Patron Saint of Stockholm, St. Erik, as the hero. The system is flexible and sports the custom-made typeface Stockholm Type as the unifying link creating a more coherent and present city." - Essen International
Essen International (archive)