Last month, on April 23, US-Hispanic media company Univision Communications announced the launch of a new music service called Uforia that will offer Latin music through different platforms, including a dedicated app. The logo for this service was created by Troika in Los Angeles.
The new symbol combines an abstraction of the letter U – representing Univision – with equalizer bars, all in the company's signature colors.
An excerpt from a press release issued by Troika:
"Univision turned to Troika to develop the signature logo for Uforia – a new music service with deep Latin music genres that features music premieres, artist discovery, and content curation. Uforia will align the Company’s music efforts under one umbrella and solidify Univision’s position as Hispanic America’s home of audio entertainment, regardless of language or platform. The mark plays on Univision’s signature “U,” while incorporating the company’s red, purple, green, and blue color palette into graphic equalizer displays synonymous with the energy and excitement of music.
Said Dale Everett, Creative Director at Troika, “Uforia further solidifies Univision as a brand at the forefront of Latin pop culture, and Troika was excited to be a part of the launch. The logo was designed to be easily recognizable both as a Univision property and a music service, from the television to an app icon on a smart phone.“"