Monday, May 6, 2013

Olympic emblem: PyeongChang 2018


Two years ago it was announced that the 2018 Olympic Winter Games would be held in the Pyeongchang region in South Korea. The official emblem for the event was unveiled last Friday, May 3, at a ceremony.

The symbol is based on the first consonants in Pyeong and Chang in the Korean alphabet, also known as Hangul. It employs the five Olympic colours, that are also culturally significant in Korea. It was created by HA Jong-joo, a Korean corporate identity consultant.

A longer explanation of the symbol was posted on the official website:
  • The 'ㅍ'(P) is the first consonant of the first syllable, Pyeong. It also symbolises the open square where the celebration of athletes and winter sports will take place.
  • The 'ㅊ'(Ch) is the first consonant of the second syllable, Chang. It symbolises the natural environment of snow and ice, and the stellar achievements of the athletes - the stars of the Games.
  • The colours reflect the Olympic Flag, and they also represent the five traditional colours of Korea.
  • Taken together, the PyeongChang 2018 Olympic emblem embodies the harmonious synergy between the sky, land and people. Set in a majestic setting of snow and ice, athletes and people from around the world come together in an open square in PyeongChang to celebrate the finest winter sport athletes and the greatest winter sport festival.
"

Up until now, the PyeongChang games have been using the "Candidate City" emblem seen above. You can read more about it here.

An epic launch video below. Sadly only in Korean, but there are plenty of visuals that may be of interest to those who don't speak the language.



Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic


PyeongChang 2018 - emblem (archive)
Press release (archive)

3 comments:

  1. 自国の文化をアピールするのはいいのだが、一瞬で何を伝えたいのか理解不能。
    作品としては良い評価は到底出来ない。

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  2. i dont know ... but in my personal opinion, the logo looks a bit boring or less of spirit and energy if we use it in sport games, yeah maybe it can represent korean traditional character but ... where is the sport energy? but that's my personal opinion how about the others?

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    Replies
    1. I myself is a Korean and I agree with you. It would have been a perfect design only if it hadn't been for the Olympic. The design itself is pretty good but as you said, it lacks the energy of sports.

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