Tuesday, June 18, 2013

New logo: Albioma


Séchilienne-Sidec is a French company that produces energy from biomass, formed twelve years ago from the merger a company named Séchilienne and another named Sidec. At its annual shareholder meeting on May 30, the company changed its name to Albioma and unveiled a new visual identity. The latter was developed by branding agency W&Cie, who worked with Nomen to develop the name.

The name should be interpreted as "from biomass". The symbol is a Morebius strip styled after a sugar cane leaf, representing renewable energy. It should be both technical and organic, representing "a very innovative company in the field of responsible energy".

Previous logo.

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Press release
W&Cie

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